What do Nicole Kidman, Dak Prescott, Morgan Freeman and Greg Sankey all have in common?
If you answered they are all wealthy, that is true. But more interestingly, they all enjoy the same custom jeans brand.
Blue Delta Jeans, a Mississippi-based bespoke denim jeans company, has taken over the Southeastern Conference as the unofficial jeans of the SEC elite.
Sankey, the SEC commissioner, says he owns at least 10 pairs.
Laura Rutledge, a rising star at ESPN, has been on board since the beginning.
Texas football coach Steve Sarkisian, Ole Miss football coach Lane Kiffin and Arkansas basketball coach John Calipari are among the many who enjoy Blue Delta pants. So, too, does country music star and Tennessee fan Morgan Wallen.
The jeans, which retail for $450 a pair, are immaculate, making you feel like you’ve never looked better regardless of your body type. Blue Delta takes up to 16 measurements — waist, butt, calf, etc. — so that each unique pair meets its mantra of “One size fits one.” It’s been a big part of the company’s success that 6-foot-7 Yankees slugger Aaron Judge can feel just as good wearing Blue Delta Jeans as 5-foot-7 USC basketball coach Eric Musselman, who discovered them while at Arkansas.
“I’m tall and lanky, so it’s hard for me to ever fit into blue jeans, and that’s why I don’t traditionally wear them,” says SEC Network’s Peter Burns. “Whenever I went down there and they fitted me, sure enough, OK I finally found it’s custom fit for me.”
Says Rutledge, “I think that’s the beauty of it. They’re so varied in how they can cater to each individual and each different style.”
Nick Weaver and Josh West describe themselves as sons of makers who are big dreamers. Weaver’s father made tires, and West’s dad was a welder. They made money differently before West had the idea to get into the custom jeans business.
Weaver initially doubted West knew what he was doing. “Are…
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