USATSI
CBS Sports and the Big 12 Conference have expanded their partnership by adding 20 basketball games per year to CBS Sports Network, burnishing CBS Sports’ standing as the home of the sport. The new agreement is a multi-year deal running through the 2026-27 season and is a sublicense agreement with ESPN.
CBS Sports already broadcasts a minimum of six Big 12 men’s college basketball games annually on CBS, all of which are also streamed live on Paramount+. The new deal will strengthen CBS Sports’ standing in the sport and serve as an amplifier for a minimum of 26 games each season from the Big 12, which consistently rates as one of the strongest conferences in college basketball.
“CBS Sports continues to be the home for big-time college basketball and we are excited to expand our long-standing relationship with the Big 12,” Dan Weinberg, CBS Sports’ Executive Vice President of Programming, said in a statement. “The Big 12 is one of the nation’s signature basketball conferences with marquee schools, student-athletes and coaches along with a rich history in the sport. This is a tremendous opportunity to add 20 high-quality games from a premier conference to our schedule and we are thrilled to increase the number of Big 12 basketball games across our CBS Sports platforms.”
The Big 12 is entering its first season with new additions Arizona, Arizona State, Colorado and Utah — four previous members of the Pac-12. It’s the first year the league will be a 16-team conference after losing Oklahoma and Texas to the SEC this offseason and adding BYU, Cincinnati, UCF and Houston a year ago.
“Growing our presence on CBS Sports will deliver Big 12 basketball to even more fans across the country,” said Big 12 Commissioner Brett Yormark. “The…
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